To launch Dunkin’s revamped loyalty program we focused on its flexibility. With Dunkin’ Rewards you can use your points how you want. To get anything you want.
Director: Harold Einstein, Dummy Films
Made to Play is Nike’s global commitment to getting all kids active. We were tasked to take their stat-heavy site and turn it into an experience that moved adults to get kids moving. Through a new look, tone and story, we dared adults to join in. Scratch that. We double-dog dared them to help kids play.
Photographer: Flo Ngala // Inaugural Anthem Awards Winner (Silver)
Launching on International Day of the Girl, we created custom social content in three languages to drive to the site. Posted by over 180 Nike Athletes and influencers across the globe (Naomi Osaka among them), it let the world know exactly what girls are made of.
We infused the new look and tone into the rest of the program, including a re-do of the Made to Play site.
A live, interactive reality show that stranded one very unhandy man in the wilderness. Alone. To get out alive, he only had a set of Craftsman tools and the real-time advice of capable craftsmen tuning-in online.
Director: Matt Ogens, Tool // Animation: Optimus Design // Awards: SXSW Interactive Champion, One Show, Clios, Comm Arts
How do you launch a new tire with a claim of being “the toughest all-terrain tire ever”? Out of a plane, of course.
Production: Camp4Collective // Editorial: Mondial // Awards: Richmond Show Best in Show
And now a little look behind-the-scenes
Leading up to the launch, we created a one-of-kind contest for fans to enter to win a set of the tires.
And while we had a Jeep and a wide open desert, we created social content with the tires running over a bunch of stuff, too.
Through a Wall Street Station takeover, a Times Square Billboard and a cover wrap on Time’s Person of the Year issue, we helped launch the WOMN ETF.
Made up of 200 U.S. companies that have practices in place to empower and support women, proceeds of the (NYSE: WOMN) fund are donated back to the YWCA to give them the capital to help carry out their mission to empower women everywhere.
Photographer: Art Streiber
After winning the business, Hillshire Farm’s new brand campaign came to life with the vocal stylings of Bryan Cranston and the visual eye of Peden + Monk
On social, we enlisted the help of Amy Sedaris to craft custom sandwiches to celebrate the accomplishments of her famous friends.
In a world where we’re divided on almost every issue, there is one thing that arguably brings us all joy: The humble donut.
Director: Henry-Alex Rubin, Smuggler
Everybody also loves Martha Stewart. And espresso martinis made by Martha Stewart.
We even created gift bags for free donuts and, turns out, everybody on TikTok loved those, too.
In a category filled with jingles and price discounts, we wanted to leave people with a feeling. And a reminder. About how good it feels to come home at the end of the day.
Director: Adam Berg, Smuggler
Shaking your iced coffee is a heated debate on TikTok. You’ve got the haters on one side, the proud shakers on the other. So to regain the category lead, we sided with the shakers and turned the volume up loud enough to drown out all the iced shaking haters out there.
3X Effie Winner
The Gecko went on a long two year journey across the US. I helped take him to two of his stops.
After redesigning their entire beer portfolio we gave the folks at Breck a new, ownable campaign platform. With the Rocky Mountains as their backyard, we didn’t have to look far for inspiration.
Director: Nic Yiallouris, The Mill
Originally voiced by Ed Helms and created in partnership with Aardman Animations, before it was the obvious choice, hotels.com was the smarter way to book.
While we were waiting for the clay to dry on our skydiving spot, we thought “I wonder if you could actually do this in real life?” So we tried it. And it turns out you can.
As the company grew and evolved so did the campaign. Smart got a passport and went international. He also got a slick, CGI makeover from the masterminds Smith & Foulkes at Nexus Productions and a new voice courtesy of Chris Parnell.
Following the death of George Floyd, we worked with the YWCA to turn their 150-year-old mission of eliminating racism into an actionable movement. Launching on July 4th weekend, the movement is centered around a New Declaration.
Editorial: Sarofsky // Typography: Tre Seals // Photography: Daniel Delgado, Darrell Booker
The campaign drove to a site that encouraged everyone to sign a pledge to help fight to end systemic racism in this country.
Upon signing the pledge and donating, corporations and individuals alike became members of the newly-formed Racial Justice League.
Throughout the campaign, we showcased the talents of BIPOC photographers who lent us their photography from the marches and the typeface designer behind the campaign lock-up.
